Shinya Ramen no Yuuwaku: SUNTORY Karada wo Omou All-Free CM

The Shinya Ramen no Yuuwaku commercial was produced by the animation studio Andraft in 2025 as part of an advertising campaign for Suntory's Karada wo Omou All-Free, a non-alcoholic beer brand. The project was designed to evoke the specific, late-night atmosphere of Japanese ramen shops, leaning into the cultural phenomenon of 'midnight snacking' while positioning the beverage as a healthier, guilt-free companion to indulgent food.

The animation direction sought to balance a relatable, cozy aesthetic with the polished visual standards typical of modern Japanese advertising. By focusing on the sensory details of the cooking process and the warmth of the shop environment, the creators aimed to soothe the viewer while emphasizing the functional benefits of the product. The campaign was released in a landscape where high-quality, short-form animation is increasingly utilized by major beverage brands to create emotional resonance with young professional demographics.