Flip
Kevin Cook • 2013 • Viking
- Author
- Kevin Cook
- First published
- 2013
- Publisher
- Viking
- Genres
- Biography
- Subjects
- Television personalities · African American television personalities · Comedians · Biography
- ISBN
- 9780142180754
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Where it came from
Flip: The Inside Story of How the NFL Became the Greatest Sports Spectacle in America was published by Viking in 2013. Written by Kevin Cook, the book chronicles the career of Pete Rozelle, who served as the commissioner of the National Football League from 1960 to 1989. Cook examines how Rozelle transformed the NFL from a collection of struggling regional teams into a massive cultural and commercial juggernaut, primarily through the strategic implementation of television contracts and the creation of the Super Bowl.
The narrative design focuses on the mid-century sports landscape and the high-stakes boardroom maneuvers that defined the modern league. Cook, a veteran sports journalist, utilizes this biography to illustrate the broader evolution of sports marketing and media rights. Upon its release, the work was noted for its detailed look at the internal politics of professional football and was generally well-received by sports history enthusiasts as a definitive account of Rozelle’s influential leadership style.
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About Flip
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