Quantitative Research Methods in Communication
Erica Scharrer • 2021 • Routledge, Chapman & Hall, Incorporated
- Author
- Erica Scharrer
- First published
- 2021
- Publisher
- Routledge, Chapman & Hall, Incorporated
- Genres
- Art · Science
- ISBN
- 9780367550356
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Where it came from
Quantitative Research Methods in Communication, authored by Erica Scharrer, serves as a cornerstone academic text designed to introduce students and researchers to the empirical study of media and human interaction. Published by Routledge in 2021, this edition reflects the evolving landscape of communication studies, moving beyond traditional survey and experimental methods to incorporate contemporary digital data analysis techniques. It was developed to bridge the gap between theoretical communication frameworks and the practical application of statistical analysis, ensuring that scholars can rigorously test hypotheses within an increasingly complex digital environment.
The pedagogical approach of the text focuses on transparency and ethical rigor, emphasizing how researchers navigate the tension between subjective human experiences and objective data points. Erica Scharrer, a respected scholar in media effects and media literacy, utilized her extensive background in the field to structure the book as a comprehensive guide for navigating the research process from conceptualization to publication. The work has been received as a foundational resource for university-level curricula, noted for its balance of accessible instruction for novices and technical precision for advanced graduate students.
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