What If? #12

Published in December 1978, What If? #12 explored the divergent history of the Marvel Universe by asking what might have happened if Rick Jones had become the Hulk instead of Bruce Banner. This series was created during a period of experimentation at Marvel Comics, designed to allow writers and artists to push the boundaries of established continuity without the limitations of official canon. By revisiting iconic origin moments, the series tapped into the curiosity of long-time readers who were eager to see alternate manifestations of their favorite characters.

The issue features a script by Don Glut and artwork by Alan Kupperberg, whose stylized approach helped define the anthology's unique aesthetic. The design of the issue focused on creating a distinct 'what-if' atmosphere that felt grounded in the lore of the Incredible Hulk while introducing a jarring, alternative reality. Upon its release, it was received as a creative exercise in speculative fiction, helping to solidify the series as a mainstay for fans who enjoyed exploring the complex multiverse long before it became a standard narrative device in comic book storytelling.