Cole's Car

Released in 2024 as part of the Lego Ninjago Dragons Rising theme, this promotional polybag set, numbered 30723-1, features a compact, brick-built version of the character Cole’s vehicle. The set was introduced to complement the relaunch of the long-running Ninjago narrative, which shifted focus to the merging of realms and the introduction of new elemental masters. Its design aims to capture the robust, earth-inspired aesthetic associated with Cole, utilizing a palette of black and orange elements common to the character's signature gear.

The model was designed as an entry-level build, catering to the accessibility typically found in polybag releases. While intended for younger builders or casual collectors, it maintains the core design language of the broader Ninjago series, which has been under the creative direction of the Lego Group since its inception in 2011. Like many promotional items in the series, it is primarily distributed through retail incentives or specific event giveaways rather than standalone retail purchase, making it a distinct piece for completionists of the Ninjago vehicle sub-themes.