Jack's Beach Buggy

Jack's Beach Buggy, released under the Hidden Side theme in 2020, represents a unique fusion of traditional physical construction and augmented reality technology. The set was designed to immerse builders in a digital ghost-hunting experience, where the physical model served as the interactive anchor for a mobile application. This series reflected the company's broader effort during that era to bridge the gap between tangible play and digital engagement by incorporating complex color-coding and mechanical play features that triggered specific events within the app interface.

The design of the buggy itself reflects a post-apocalyptic, off-road aesthetic typical of the Hidden Side visual language, characterized by a vibrant color palette and slightly weathered, edgy detailing. Conceived by internal design teams to stand out from standard city vehicles, the buggy features a suspension system and functional elements meant to challenge the user to transform the model during gameplay. While the theme was ultimately discontinued, this set remains a noted example of early experimentation with interactive play-sets before the company pivoted toward more integrated digital-physical systems.