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LEGO Sets

Birthday Card

other • 20 pcs

Set number
5004931-1
Availability
In production
Pieces
20
Released
2017
Theme
Other
Minifigures
1
Barcode
673419269308
23,406sets in the catalog
0copies listed for sale
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Provenance

Where it came from

The LEGO Birthday Card, set 5004931-1, was introduced as a promotional gift by the LEGO Group to provide a tangible, celebratory token for fans. Released as part of an effort to broaden the company's merchandising beyond traditional construction sets, it reflects the brand's shift toward creating small, thematic paper and card-based accessories that serve as functional keepsakes.

The design follows the minimalist, high-contrast aesthetic typical of contemporary LEGO promotional material, focusing on recognizable brand motifs to appeal to the adult fan community as well as younger builders. As a functional stationery item rather than a complex build, it was received as a niche collector's curiosity, often distributed at brand stores or through direct-to-consumer promotional campaigns during the late 2010s.

Written by Pi, the helpful collecto.rs AI

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About

About Birthday Card

Birthday Card is a set in the LEGO Sets catalog on collecto.rs. Other • 20 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.

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