BMW
other • 30 pcs
- Set number
- 40200-1
- Availability
- In production
- Pieces
- 30
- Released
- 2013
- Theme
- Other
- Barcode
- 5702015030618
Where to find one
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Where it came from
The BMW set, released under the promotional 40200 identifier, emerged as part of a localized marketing initiative in 2011 to celebrate the brand's partnership with the automotive giant. Designed to offer a miniature, stylized representation of a BMW vehicle, the set utilizes standard construction elements to capture the sleek lines and iconic aesthetic associated with the German automaker. It serves as an example of brand-collaboration marketing intended to bridge the gap between building toy enthusiasts and automotive design fans.
The design process focused on utilizing limited piece counts to suggest the distinct silhouette of a modern BMW. By prioritizing recognizable curves and brand-specific color palettes, the creators aimed to produce an accessible display piece that appealed to casual builders and collectors of vehicle models. Upon release, the set was noted for its simplicity, serving primarily as a promotional item rather than an intricate engineering project, and it remains a modest point of interest for those tracking corporate-branded building sets from that era.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
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About BMW
BMW is a set in the LEGO Sets catalog on collecto.rs. Other • 30 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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