Bricktober Toys R Us Store

The Bricktober Toys R Us Store, set number 40144, was released in 2015 as part of an annual promotional campaign held by Toys R Us in collaboration with the LEGO Group. During the month of October, the retailer offered a series of exclusive micro-scale building sets that depicted various LEGO-themed shops, rewarding customers who reached a specific spending threshold. This specific model was designed to mirror the classic aesthetic of a Toys R Us brick-and-mortar storefront, featuring the iconic signage and a simplified facade intended for display.

The design of the set focuses on capturing the nostalgic identity of the toy retailer within the compact, micro-build scale characteristic of the Bricktober series. By utilizing a small brick count, the designers emphasized recognizability through key color schemes and the inclusion of the brand's logo stickers. Upon its release, the set was well-received by adult collectors and families alike, serving as a commemorative piece for the long-standing partnership between the two companies before the retailer’s subsequent restructuring and store closures in several global markets.