Create The World
other • 103 pcs
- Set number
- 40256-1
- Availability
- Retired
- Pieces
- 103
- Released
- 2017
- Theme
- Other
- Minifigures
- 2
- Barcode
- 5702015922074
Where to find one
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Where it came from
The Create The World set, released as part of a collaborative promotion between the LEGO Group and the British supermarket chain Sainsbury's in 2016, was designed as an interactive loyalty campaign. The collection consists of 140 unique trading cards featuring minifigures and various LEGO-themed constructs, packaged in small foil blind bags. The campaign sought to engage younger customers by combining the physical assembly of small builds with a collecting element, encouraging repeat visits to the retailer during the promotional period.
The design of the collection emphasizes the modular and creative ethos of the LEGO brand, featuring vibrant artwork and character-driven descriptions that appeal to younger hobbyists. While the cards were primarily intended as a low-cost promotional giveaway for grocery shoppers, they quickly gained traction among enthusiasts who sought to complete the full set. The initiative was well-received as a marketing tool, effectively blending the brand's identity with a retail loyalty structure to foster community interaction.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
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About Create The World
Create The World is a set in the LEGO Sets catalog on collecto.rs. Other • 103 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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