Elves Emily Jones' Diary Sketch Book

The LEGO Elves Emily Jones' Diary Sketch Book, released as set 853565-1, debuted in 2015 as a promotional accessory accompanying the launch of the LEGO Elves theme. This theme was designed to expand the company's offerings for younger builders by introducing a fantasy-driven narrative centered on the character Emily Jones and her journey into the magical realm of Elvendale. The diary was crafted as a functional stationery item, intended to immerse children in the story world by mirroring the prop used by the protagonist within the animated webisodes and storybooks.

The design of the sketchbook reflects the whimsical and ethereal aesthetic that defined the Elves line, characterized by pastel color palettes and fantasy-inspired motifs. While the item was not designed by a specific individual in the public eye, it was part of a broader corporate effort to pair physical building sets with character-based roleplay accessories. Upon its release, the diary was received primarily as a niche collector's piece or a gift-with-purchase, valued by fans for its thematic consistency rather than as a centerpiece of the construction sets.