Emmet's Car / Emmet's Fly Car

Emmet's Car, released under the promotional set number EMMETSCAR-1, emerged as a tie-in element associated with the 2014 cinematic release of The Lego Movie. Designed to capture the whimsical, utilitarian aesthetic of the protagonist's vehicle from the film's opening acts, the set was distributed primarily through specific retail partnerships to bolster brand awareness during the film's theatrical window. Its design focuses on the core building philosophy of the theme, prioritizing vibrant primary colors and a modular construction style that emphasizes the creativity inherent in the movie's message.

The model reflects a collaborative design effort between the production teams at Warner Bros. and the internal product development group at Lego, who sought to translate complex on-screen CGI assets into accessible, small-scale physical play experiences. Upon its release, the set was noted by collectors for its compact footprint and its ability to represent a key narrative moment in the film. While it functions as a simple build, it serves as a distinct historical artifact of the franchise's successful expansion into feature-length animation.