Geoffrey
other
- Set number
- 40316-1
- Released
- 2018
- Theme
- Other
Where to find one
Search for Geoffrey on the marketplaces collectors use.
Listings from external marketplaces. We may earn a commission on qualifying purchases.
Where it came from
Geoffrey the Giraffe, set 40316-1, was produced by The LEGO Group in 2018 as a promotional item. The set represents the iconic mascot of Toys 'R' Us, a retail fixture that was undergoing significant corporate restructuring and store closures at the time of the set's release. Designed as a small brick-built figurine, it served as a final commemorative nod to the brand's long-standing relationship with LEGO before the retailer's temporary exit from the North American market.
The model was designed to capture the distinctive features of the character through a simple, stylized assembly, utilizing a tan and yellow color palette with signature spots. It was released in limited quantities at specific locations, leading to a quick sell-out among enthusiasts. As a piece of branding history, the set is viewed as a poignant artifact that marks the transition of the toy retail landscape and the end of a specific era for the Toys 'R' Us partnership.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
Real LEGO sets collectors on collecto.rs who have this in their public collection.
About Geoffrey
Geoffrey is a set in the LEGO Sets catalog on collecto.rs. Other. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
How many collectors track Geoffrey on collecto.rs?
Geoffrey doesn't have any public collectors on collecto.rs yet. Sign up to add it and become the first.
Can I track my own copy of Geoffrey?
Yes. collecto.rs is free — sign up to log your set, upload photos, record condition, edition, and acquisition cost, and connect with other LEGO sets collectors. Your collection stays private by default.
Where does the Geoffrey catalog entry come from?
The catalog entry for Geoffrey is sourced from Brickset. Catalog-level facts stay consistent across every collector; your own data (condition, edition, acquisition notes) is yours.
Is tracking LEGO sets free on collecto.rs?
Yes. Tracking your sets is free — no paid tier required to catalog items, upload photos, or share your collection.
Track every set you own
Free. Fun. Collection photos, notes, organization, value tracking, friends — all in one place.
Sign up free
