Herschel Heritage Backpack – Abstract Bricks

The Herschel Heritage Backpack is the flagship silhouette for Herschel Supply Co., a Canadian accessories brand founded in 2009 by brothers Jamie and Lyndon Cormack. Designed to evoke the aesthetic of vintage mountaineering gear from the early 20th century, the Heritage line blends nostalgia with modern utility. The Abstract Bricks iteration is a graphic variation that emerged from the brand’s focus on seasonal prints and patterns, intended to update the classic rucksack profile for urban environments.

The design draws inspiration from mid-century technical climbing equipment, utilizing reinforced bottom detailing and an internal laptop sleeve to adapt to contemporary needs. The specific Abstract Bricks motif reflects the company's broader strategy of collaborating with artists and designers to experiment with geometric textures. Upon its release, this model was widely adopted as a standard accessory for students and commuters, noted for its consistent silhouette and emphasis on minimalist branding.