LEGO Legends of Chima: The Power of the CHI DVD

The Power of the CHI DVD, released under set number 5002673-1, was issued by the LEGO Group as a promotional tie-in during the initial launch of the Legends of Chima theme in 2013. Designed to introduce audiences to the world of Chima, its animal tribes, and the mystical energy source known as CHI, the disc served as a narrative primer for the broader line of building sets. It reflected the company's strategy at the time of utilizing multi-media storytelling to deepen consumer engagement with their proprietary intellectual properties.

The promotional content was produced alongside the animated series that aired on Cartoon Network, serving as a brief overview of the high-fantasy conflict between the Chima tribes. While the LEGO Group frequently releases such items to bolster interest in their seasonal themes, this DVD was distributed as a supplemental marketing piece rather than a primary retail product. It is recognized by collectors as a historical artifact of a short-lived theme that attempted to replicate the immense success of previous in-house franchises like Ninjago.