Red Bull
other • 29 pcs
- Set number
- 71049-1
- Availability
- Retired
- Pieces
- 29
- Released
- 2025
- Theme
- Other
Where to find one
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Where it came from
Red Bull, the globally recognized energy drink, traces its origins to the 1980s when Austrian entrepreneur Dietrich Mateschitz discovered Krating Daeng during a trip to Thailand. Inspired by the functional beverages popular in Southeast Asia, he partnered with Chaleo Yoovidhya to adapt the formula and marketing strategy for a Western audience. The drink was officially launched in Austria in 1987, pioneering the energy drink category as a premium product focused on high-performance lifestyles.
The brand's iconic design features a slim, silver-and-blue can adorned with two red bulls charging each other in front of a yellow sun. Created with a distinct aesthetic that prioritized brand recognition and aggressive, adrenaline-fueled marketing, the packaging has remained remarkably consistent over the decades. The design was intended to convey energy and vitality, and its success turned Red Bull into a cultural fixture and a ubiquitous presence in global sports and extreme entertainment.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
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About Red Bull
Red Bull is a set in the LEGO Sets catalog on collecto.rs. Other • 29 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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