THE LEGO MOVIE DVD

Released in 2014, this set, cataloged as 5004335-1, served as a promotional bundle that paired the DVD release of The Lego Movie with an exclusive polybag minifigure of Emmett. The item was part of a coordinated marketing strategy by Warner Bros. and the Lego Group to capitalize on the widespread critical and commercial success of the film, which was directed by Phil Lord and Christopher Miller. The design of the included minifigure highlights the film's central character, reflecting the animation's distinct aesthetic that aimed to replicate the look and movement of actual plastic bricks.

The film itself was praised for its clever subversion of corporate marketing tropes, featuring a visual style developed by Animal Logic that utilized computer-generated imagery to mimic stop-motion techniques. This specific bundle was distributed primarily through major retail channels during the home media launch, catering to a demographic of fans who appreciated both the narrative depth of the film and the tactile appeal of the associated construction toys. It remains a representative piece of the synergy between cinematic media and physical building sets that defined the mid-2010s era of the franchise.