The LEGO Movie Video Game

The LEGO Movie Video Game (Set 5003547-1) was released in 2014 as a promotional polybag bundle. It was designed to coincide with the theatrical release of the feature film and typically contained a copy of the game alongside a small, exclusive physical character minifigure, usually Emmet. These promotional sets were primarily distributed through retailers as pre-order incentives or special store events to bridge the gap between the digital gameplay experience and the physical building blocks that defined the brand.

The design of these promotional sets aimed to capture the kinetic, block-based humor of the film, which was directed by Phil Lord and Christopher Miller. The visual identity of the set relies on the bright, primary-color aesthetic that characterized the movie's computer-animated style. Reception at the time was positive, as collectors viewed these small bundles as an accessible way to obtain the titular character while engaging with the expanded LEGO interactive media franchise.