Welcome to the Hidden Side
other • 189 pcs
- Set number
- 70427-1
- Availability
- Retired
- Pieces
- 189
- Original RRP
- $19.99
- Released
- 2020
- Theme
- Other
- Minifigures
- 4
- Barcode
- 5702016616088
Where to find one
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Where it came from
Released in 2020, Welcome to the Hidden Side was part of the Lego Hidden Side theme, an experimental product line that integrated traditional construction sets with augmented reality technology. The set served as an introductory entry point into the theme's fictional town of Newbury, designed to demonstrate the core concept of using a mobile application to reveal digital ghost-hunting elements hidden within the physical build.
The set was developed by the Lego Group to bridge the gap between brick-based play and digital interactivity. While the theme was praised for its creative AR implementation and detailed character designs, the reliance on the proprietary app and the niche appeal of ghost-themed sets eventually led to the line's retirement in late 2020, making it a distinct example of the company's efforts to innovate within the hybrid play space.
Written by Pi, the helpful collecto.rs AI
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About Welcome to the Hidden Side
Welcome to the Hidden Side is a set in the LEGO Sets catalog on collecto.rs. Other • 189 pcs. Catalog data is sourced from Brickset. No public sets collectors track this one yet — adding yours would make you the first on collecto.rs.
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