Aishite Hoshi no wa Ore Janai no ni! ~BL Game no Akuyaku Reisoku ni Tenseishita no ni Kirawarenakute Komattemasu~

Aishite Hoshi no wa Ore Janai no ni! ~BL Game no Akuyaku Reisoku ni Tenseishita no ni Kirawarenakute Komattemasu~ is a light novel series written by Muroi Kei. It belongs to the popular isekai subgenre of 'villainess' stories, specifically tailored for the Boys' Love (BL) demographic. The narrative centers on a protagonist who finds themselves reincarnated into the role of a villainous noble within a BL game, only to find their efforts to avoid the expected narrative path thwarted by the unexpected affection of the other characters.

The series reflects the evolution of web-novel-to-print culture in Japan, where niche subgenres like BL-isekai have found a dedicated audience through platforms like Shousetsuka ni Narou before being picked up for physical publication. Muroi Kei utilizes tropes common to the genre—such as dramatic reversals of expectations and character-driven comedy—to explore the challenges of navigating a pre-written story. The work is noted for its focus on the protagonist's internal conflict and the humor inherent in his failed attempts to be disliked.