Mopar Minivans: Creating the First 20 Years of Dodge, Chrysler, and Plymouth Magic Wagons
David Zatz
- Mangaka
- David Zatz
- First published
- 2019
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Where it came from
Published in 2019, this volume chronicles the development and cultural impact of the Chrysler Corporation's minivan line, a vehicle category that fundamentally reshaped the American automotive industry starting in the 1980s. Author David Zatz, a long-time automotive historian and founder of the Allpar website, drew upon extensive archival research and interviews with former engineers and designers to document the challenging transition from standard sedans to the revolutionary T-115 platform.
The book serves as a technical and narrative deep dive into the design philosophy behind the 'Magic Wagon.' It details the strategic gamble taken by Lee Iacocca and Hal Sperlich, who pivoted toward the minivan concept as a means of salvaging Chrysler’s financial standing. The text is highly regarded by automotive enthusiasts for its granular look at the engineering hurdles, branding decisions, and the internal corporate politics that allowed the Dodge Caravan and Plymouth Voyager to dominate the market for two decades.
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