The Daily Life of Immortal King

The Daily Life of Immortal King originated as a popular Chinese web novel written by Ku Xuan, serializing on Qidian Chinese Network starting in 2017. The narrative functions as a subversion of the xianxia and school-life genres, centering on Wang Ling, an incredibly powerful cultivator who attempts to suppress his abilities to lead a mundane existence. Its transition from text to a visual medium was driven by its significant digital following, leading to a long-running animated series that garnered millions of views on streaming platforms.

The design of the franchise, particularly in its animated format, leans into a clean, modern aesthetic that contrasts high-fantasy combat with the domestic setting of a high school campus. The visual direction focuses on the juxtaposition of the protagonist's bored, stoic demeanor against the chaotic magical events occurring around him. Upon its release, the series was received as a humorous, lighthearted take on the overpowered-protagonist trope, finding success both within China and in international markets due to its accessible comedic timing and vibrant animation style.