Watching M*A*S*H, Watching America: A Social History of the 1972-1983 Television Series
James H. Wittebols
- Mangaka
- James H. Wittebols
- First published
- 2003
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Where it came from
Published by McFarland & Company in 2003, this scholarly volume examines the enduring legacy of the television series M*A*S*H against the backdrop of the shifting American cultural landscape. James H. Wittebols, a communications professor, sought to move beyond mere episode summaries by situating the show’s humor and thematic arcs within the social anxieties of the Vietnam and post-Vietnam eras. The book serves as a sociological analysis of how a fictionalized Korean War setting became a mirror for the collective conscience of its contemporary audience.
The design and approach of the text reflect the publisher's long-standing reputation for focused, academic-adjacent studies on popular media. Wittebols’ analysis explores the tension between the show's dark subject matter and its status as a sitcom staple, dissecting how it maintained its popularity through evolving moral and political climates. Upon its release, the book was received by academics and dedicated television historians as a definitive attempt to contextualize the series' unprecedented impact on domestic primetime programming.
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