Faça Você O Que Fizer, Com A Ford Transit Faz Melhor

Released in 1983, this promotional record emerged from a collaboration between the Portuguese singer-songwriter Frei Hermano da Câmara and pop artist Lena d’Água. Commissioned by Ford Portugal, the single served as a creative advertising vehicle for the Ford Transit van. The campaign sought to associate the rugged utility of the vehicle with the diverse cultural appeal of two distinct musical icons, blending traditional Fado elements with contemporary pop sensibilities to create a memorable brand identity.

The record was produced as a private pressing under the catalog number SPA 001, intended primarily for promotional distribution rather than commercial retail. Its design reflects the minimalist aesthetic of 1980s corporate marketing, focusing on clear messaging to emphasize that, regardless of the task, the Ford Transit provided the superior solution. While it remains a niche artifact, it is frequently cited by collectors of Portuguese music as a curiosity that exemplifies the intersection of mid-century corporate branding and high-profile musical endorsements.