New WAOW-TV-9 WKOW-TV-27

Released in 1968 on the World's Fair label, this vinyl record serves as a sonic artifact of mid-century regional broadcasting in Wisconsin. It highlights the collaborative efforts of bandleader Howie Sturtz and his Grassland Butter Orchestra alongside the personality Big John Schermerhorn, reflecting a time when local television stations heavily invested in customized musical branding and community-focused entertainment. The record was produced to bolster the public image of WAOW-TV-9 and WKOW-TV-27, serving as a promotional tool that bridged the gap between traditional radio-style musical programming and the expanding medium of television.

The album reflects the optimistic, local-pride aesthetic characteristic of 1960s regional media marketing. Designed to integrate the identity of the two linked stations with the popular, upbeat sound of the Grassland Butter Orchestra, the packaging and composition aimed to create a familiar and reliable atmosphere for regional viewers. While largely a niche promotional item intended for local distribution, it remains a documented example of the era's corporate-sponsored musical projects, capturing a specific intersection of television history and regional folk-pop arrangements.