ASIENCE: Kami wa Onna no Inochi
2007 • Production I.G
- Format
- SPECIAL
- Aired
- 2007
- Episodes
- 1
- Status
- Finished
- Studio
- Production I.G
- Genres
- Drama
Production I.G has created the animation for Kao Corporation's Asience shampoo creative challenge, entitled Asience: Hairy Tale. The 60-second animated film is directed by Kazuto Nakazawa, who gained international fame by directing the animation part in Quentin Tarantino's world hit Kill Bill: Vol. 1. Nakazawa also designed the characters and directed the animation. Art direction has been entrusted to Shuichi Hirata, the texture wizard behind the stunning artwork of Cannes-nominated Innocence and Annecy-selected xxxHOLiC - A Midsummer Night's Dream.
The graphic style in Asience: Hairy Tale is visually inspired by XVIII century Japanese paintings, and personalized by Nakazawa's nervous and expressive brush touch used for the characters outlines. Without any support from 3D animation, the brush lines were painstakingly traced with pencil on paper by the in-between staff. The story concept, focusing on woman's hair as metaphor of feminine life, is portrayed as a tragic love story in a samurai drama fashion.
Synopsis from AniList
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Where it came from
Released in 2007, this animated short was produced by Production I.G as a high-profile commercial campaign for Kao Corporation's ASIENCE hair care line. The project was conceived as an elaborate promotional work, leveraging the prestige of the studio to elevate the brand's image by blending beauty aesthetics with elevated animation techniques.
The short features character designs by the acclaimed Mamoru Oshii collaborator and artist Atsushi Takeuchi. The team sought to capture a sense of fluid, ethereal grace that would resonate with the campaign's theme of 'hair is a woman's life.' Upon its release, it was noted for its polished visual style, becoming a reference point for the intersection of high-end advertising and boutique animation production.
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ASIENCE: Kami wa Onna no Inochi is a anime in the Anime catalog on collecto.rs. 2007 • Production I.G. Catalog data is sourced from AniList. No collectors on collecto.rs publicly track this anime yet — adding yours would make you the first.
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