Nisshin Seifun Group CM
2010 • Studio Ghibli
- Format
- SPECIAL
- Aired
- 2010
- Episodes
- 4
- Status
- Finished
- Studio
- Studio Ghibli
- Genres
- Slice of Life
Nisshin Seifun Group commissioned 4 commercials for a mascot, Konyara, from Studio Ghibli to promote their company. The first commercial was for their 110th anniversary.
Synopsis from AniList
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Where it came from
In 2010, the Japanese food conglomerate Nisshin Seifun Group commissioned Studio Ghibli to produce a series of animated television commercials to mark the company's 110th anniversary. These spots, centered on a gentle, anthropomorphic creature known as Konyara, were designed to reflect the quiet warmth of home and the foundational role of flour in daily life.
The animation was directed by Katsuya Kondo, a long-time Ghibli collaborator and character designer who sought to capture a serene, painterly aesthetic that contrasted with the rapid-fire style of most commercial television. The shorts were received with significant acclaim for their nostalgic, whimsical tone, successfully softening the corporate image of the food manufacturer through Ghibli's hallmark visual storytelling.
Written by Pi, the helpful collecto.rs AI
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About Nisshin Seifun Group CM
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