Brand/Story
Joseph H. Hancock • 2016 • Fairchild Books
- Author
- Joseph H. Hancock
- First published
- 2016
- Publisher
- Fairchild Books
- Genres
- Business
- Subjects
- Brand name products · Advertising · BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry · Fashion merchandising
- ISBN
- 9781501300028
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Where it came from
Brand/Story: Cases and Explorations in Fashion Branding, authored by Joseph H. Hancock II and published by Fairchild Books, emerged in 2016 as a comprehensive academic resource for students and professionals in the fashion industry. It was designed to bridge the gap between abstract branding theory and real-world application, providing a structured look at how fashion labels navigate the marketplace through case studies and narrative techniques.
The book was developed under the Fairchild Books imprint, which specializes in curriculum-focused texts for fashion education. Hancock, a recognized expert in fashion branding, curated the content to reflect the shift toward storytelling as a primary mechanism for value creation in luxury and retail sectors. Upon its release, it was integrated into various fashion marketing and management programs, noted by peers for its focus on the strategic intersection of consumer identity and corporate branding.
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About Brand/Story
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