Leopoldo Pomés

Published in 1997 by the iconic Spanish cava producer Freixenet, this monograph serves as a comprehensive retrospective of the work of Leopoldo Pomés, one of the most influential figures in 20th-century Spanish photography and advertising. Pomés, known for his ability to merge high-fashion sensibilities with a distinct Mediterranean aesthetic, played a pivotal role in shaping the visual identity of Spanish media during the transition to democracy. The volume brings together his prolific output, ranging from evocative black-and-white street photography to the sophisticated, cinematic commercials that became a hallmark of the Freixenet brand.

The book design reflects Pomés’s meticulous eye for composition and his mastery of light and shadow, often described as 'Pomesian' for its blend of sensuality and stark technical precision. Published during a period when Pomés was already celebrated as a titan of the creative industry, the collection was intended to archive his contribution to visual culture and provide a definitive look at his artistic evolution. It received acclaim from critics for its high production quality and its function as a vital historical record of Spanish commercial photography, solidifying his legacy as an artist who bridged the gap between pure artistic expression and effective public communication.