New Product Forecasting
Kenneth B. Kahn • 2006 • M.E. Sharpe, Inc.
- Author
- Kenneth B. Kahn
- First published
- 2006
- Publisher
- M.E. Sharpe, Inc.
- Genres
- Business
- Subjects
- Product management · Forecasting · Methodology · New products
- ISBN
- 9780765616098
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Where it came from
Published in 2006 by M.E. Sharpe, New Product Forecasting was authored by Kenneth B. Kahn to serve as a comprehensive bridge between theoretical forecasting models and the practical realities of business management. During this period, the integration of data analytics into corporate product life cycles was rapidly evolving, and the book was designed to provide professionals with a structured approach to identifying market trends and managing the inherent uncertainty of new product development.
Kenneth B. Kahn, a recognized authority in the field of product development and demand planning, approached the design of the text to be both academic and instructional. He emphasized a process-oriented methodology that balanced quantitative analysis with qualitative market insights. Upon its release, the book was well-received within the fields of supply chain management and industrial marketing for its clear articulation of complex forecasting techniques, and it remains a frequent reference for practitioners navigating the complexities of commercializing new innovations.
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About New Product Forecasting
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