The PDMA handbook of new product development
Kenneth B. Kahn • 2005 • Wiley
- Author
- Kenneth B. Kahn
- First published
- 2005
- Publisher
- Wiley
- Genres
- Business
- Subjects
- Management · Gestion · Productontwikkeling · Produktentwicklung
- ISBN
- 9780471485247
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Where it came from
The PDMA Handbook of New Product Development, edited by Kenneth B. Kahn and published by Wiley in 2005, serves as the definitive reference guide for the Product Development and Management Association. It was compiled to consolidate the best practices, methodologies, and strategic frameworks used by professionals navigating the complexities of innovation and product lifecycles in an increasingly globalized market.
Kenneth B. Kahn, an esteemed academic and expert in product development, organized the handbook to bridge the gap between theoretical research and practical industry application. The volume draws upon the collective expertise of members of the PDMA, resulting in a text that was widely adopted by corporations and graduate business programs as a foundational resource for standardization in product innovation management.
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About The PDMA handbook of new product development
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