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The economics of sport and the media

Holger Preuss • 2006 • Edward Elgar

Author: Holger Preuss
First published: 2006
Publisher: Edward Elgar
ISBN: 9781845427221

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Why it matters

This work explores the intricate financial relationship between the world of athletics and the broadcasting industry. By examining the intersection of these two influential fields, it provides a scholarly look at the market forces that shape how sports are consumed and funded.

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The economics of sport and the media was published in 2006 by Edward Elgar Publishing as part of their broader commitment to academic research in the field of sports economics. Written by Holger Preuss, a prominent scholar in the field of sports management and event economics, the text serves as a systematic analysis of the complex financial relationship between sporting events, broadcasting rights, and the media industry.

The work was developed during a period of rapid professionalization in sports broadcasting, aiming to provide a theoretical and empirical framework for understanding how media interest dictates the economic viability of modern sports. Preuss draws upon his extensive background in Olympic and major event research to investigate the commercial mechanisms that drive the industry, offering insights that have since become a standard reference for students and policymakers analyzing the impact of media rights on sporting infrastructure and organizational revenue.

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