The Strategy of Global Branding and Brand Equity
Alvin Lee • 2015 • Taylor & Francis Group
- Author
- Alvin Lee
- First published
- 2015
- Publisher
- Taylor & Francis Group
- Genres
- Business
- Subjects
- Marketing · Product management · Brand name products · Branding (Marketing)
- ISBN
- 9780415749107
Where to find one
Search for The Strategy of Global Branding and Brand Equity on the marketplaces collectors use.
Listings from external marketplaces. We may earn a commission on qualifying purchases.
Where it came from
The Strategy of Global Branding and Brand Equity was published in 2015 as part of the Routledge studies in marketing series. Authored by Alvin Lee, the text was developed to address the increasing complexity of international marketing, specifically focusing on how firms navigate diverse cultural landscapes to build and maintain brand value across borders.
Alvin Lee, an academic noted for his research into consumer behavior and brand management, aimed to synthesize theoretical frameworks with practical strategic applications. The book is designed for scholars and marketing professionals seeking a structured approach to managing intangible assets in global markets, and it has been cited in various academic circles for its methodical evaluation of equity drivers in competitive international environments.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
Real books collectors on collecto.rs who have this in their public collection.
About The Strategy of Global Branding and Brand Equity
The Strategy of Global Branding and Brand Equity is a book in the Books catalog on collecto.rs. Alvin Lee • 2015 • Taylor & Francis Group. Catalog data is sourced from Open Library. No public books collectors track this one yet — adding yours would make you the first on collecto.rs.
How many collectors track The Strategy of Global Branding and Brand Equity on collecto.rs?
The Strategy of Global Branding and Brand Equity doesn't have any public collectors on collecto.rs yet. Sign up to add it and become the first.
Can I track my own copy of The Strategy of Global Branding and Brand Equity?
Yes. collecto.rs is free — sign up to log your book, upload photos, record condition, edition, and acquisition cost, and connect with other books collectors. Your collection stays private by default.
Where does the The Strategy of Global Branding and Brand Equity catalog entry come from?
The catalog entry for The Strategy of Global Branding and Brand Equity is sourced from Open Library. Catalog-level facts stay consistent across every collector; your own data (condition, edition, acquisition notes) is yours.
Is collecto.rs books tracking free?
Yes. Tracking your books is free — no paid tier required to catalog items, upload photos, or share your collection.
Track every book you own
Free. Fun. Collection photos, notes, organization, value tracking, friends — all in one place.
Sign up free
)