Laff-A-Lympics #1

Laff-A-Lympics #1, published by Marvel Comics in 1978, emerged during a period when the publisher frequently adapted popular Saturday morning cartoons into comic book formats. This issue served as the tie-in to the Hanna-Barbera animated series of the same name, which brought together a massive roster of characters from across the studio's history, including those from The Yogi Bear Show, Scooby-Doo, and Wacky Races, to compete in a global athletic tournament.

The comic was produced to capitalize on the cross-generational appeal of Hanna-Barbera's library, utilizing a rotating creative team to capture the frantic, slapstick energy of the televised shorts. While the series was aimed squarely at younger readers, the design work prioritized recognizable character models and colorful, high-energy layouts that mirrored the visual aesthetic of the animation style of the late 1970s. It remains a notable example of the era's cross-media marketing strategies in the comics industry.