Freddy Funko (Toy Fair)

The Freddy Funko as Freddy Fazbear figure, numbered 128 in the Pop! Games series, was produced to commemorate the 2016 New York Toy Fair. This iteration features the Funko mascot, Freddy Funko, donning the iconic animatronic costume from the popular indie horror game Five Nights at Freddy's. It was released as a limited promotional exclusive, specifically targeting industry professionals and attendees of the event, serving as a crossover between Funko's internal branding and one of the most significant horror gaming franchises of the decade.

The design draws upon the established aesthetic of the Pop! line, characterized by a large, square-shaped head and simplified facial features, while incorporating the distinct hat and bow tie associated with the Freddy Fazbear character. As a hybrid character design, it has become a sought-after piece for enthusiasts of both Funko's corporate history and the Five Nights at Freddy's fandom. The item was received as a high-value collectible due to its low production run and its status as a tangible marker of Funko's expansion during the mid-2010s.