Bruno Madrigal

The Bruno Madrigal Pop! figure was released as part of the Funko Pop! Disney collection following the success of the 2021 animated feature film Encanto. The character, voiced by John Leguizamo, became a cultural touchstone shortly after the movie's release, particularly due to the popularity of the song 'We Don't Talk About Bruno'. Funko designed this figure as number 1150 in the main Disney line to capture the character's signature look, featuring his distinct green ruana, sand-dusted appearance, and the mysterious, hooded aesthetic that defined his reclusive life within the walls of the Madrigal home.

The design process focused on translating the film's vibrant animation style into Funko's characteristic minimalist vinyl aesthetic. By highlighting Bruno's somewhat disheveled but endearing qualities, the figure resonated with fans who felt a deep connection to the character's narrative arc regarding family trauma and redemption. Upon its release, the figure was met with high demand, reflecting the widespread audience appreciation for Encanto's themes and the specific charm of the character himself, quickly becoming a staple in many modern Disney collections.