Ursula

Ursula, numbered 28 in the Pop! Disney line, was released as part of the initial wave of figures celebrating characters from the 1989 animated classic The Little Mermaid. Produced by Funko, the figure was designed to translate the Sea Witch’s iconic silhouette—defined by her voluminous white hair and sprawling, tentacled lower half—into the company's signature stylized vinyl aesthetic. Its release coincided with the broader expansion of the Disney license, which aimed to capture nostalgia for the Renaissance era of Disney animation by providing collectors with accessible, stylized representations of beloved antagonists.

The design process for this figure focused on balancing the character's imposing, complex anatomy with the simplified, square-headed Pop! form factor. By emphasizing her signature purple complexion, bold red lipstick, and distinctively flared tentacles, the designers sought to maintain her menacing presence while adhering to the uniform look of the collection. The item was well received by the animation and toy collecting communities, quickly becoming a staple for fans of Disney villains due to its early placement in the Pop! Disney catalog.