Ursula FunkO's

The Ursula Pop! Mini was released as part of a limited edition cereal box tie-in, specifically designed to coincide with the broader expansion of the Funko brand into food products. These miniature figures were intended to capitalize on the immense popularity of the Disney Villains line, offering fans a compact and whimsical take on the iconic sea witch from The Little Mermaid. The design team focused on maintaining the recognizable features of the character—her voluminous white hair and dramatic expression—within the constraints of the smaller scale.

Upon release, the figure was met with enthusiasm from collectors who appreciated the novelty of a breakfast cereal featuring a stylized vinyl toy. While the cereal product itself was a short-lived experiment for the company, the enclosed Pop! Minis quickly became sought-after pieces within the broader Pop! Disney collector community. The figure is noted for its ability to distill the essence of a high-profile animated antagonist into a format accessible to a wider audience, serving as a distinct milestone in the cross-merchandising history of the franchise.