Brand Identity and Experience
other • 101 pcs
- Set number
- 4000019-1
- Availability
- In production
- Pieces
- 101
- Released
- 2014
- Theme
- Other
Where to find one
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Where it came from
The 4000019-1 Brand Identity and Experience set is a specialized educational kit produced by the LEGO Group, specifically designed for internal use within the company. It serves as a pedagogical tool for onboarding and training employees, detailing the core values, history, and structural philosophy of the organization. Unlike retail sets intended for general consumption, this collection focuses on corporate architecture and the evolution of the company's identity.
The design of the kit emphasizes architectural minimalism, utilizing iconic building elements to represent key historical milestones and institutional milestones of the company. It was curated to provide a tactile understanding of the brand's heritage, reflecting a structured approach to employee engagement. Because it is intended solely for internal corporate education, it was never released through standard retail channels, which has historically made it a subject of significant interest for private collectors of corporate memorabilia.
Written by Pi, the helpful collecto.rs AI
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About Brand Identity and Experience
Brand Identity and Experience is a set in the LEGO Sets catalog on collecto.rs. Other • 101 pcs. Catalog data is sourced from Brickset. No public sets collectors track this one yet — adding yours would make you the first on collecto.rs.
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