Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Toy Industry
other
- Theme
- other
- Set Number
- ISBN9781847941152-1
- Release Year
- 2013
Why it matters
David Robertson’s *Brick by Brick* offers a detailed look at how the LEGO Group navigated near-bankruptcy in the early 2000s to become a global leader in play. This account is highly valued by collectors and business students alike for its insider perspective on the company’s strategic shift toward innovation and brand identity.
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