Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Toy Industry
other
- Set number
- ISBN9781847941152-1
- Availability
- In production
- Released
- 2013
- Theme
- Other
Where to find one
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Where it came from
Published in 2013, Brick by Brick was written by journalist David Robertson with Bill Breen to analyze the dramatic near-collapse and subsequent revitalization of the LEGO Group. The book explores the company's struggle to balance creative freedom with operational discipline, documenting how the firm navigated the transition from near-bankruptcy in the early 2000s to becoming a dominant global powerhouse through strategic innovation.
Robertson, a professor who gained unprecedented access to the company’s internal archives and leadership team, aimed to demystify the mechanics of LEGO’s iterative design process. The work is widely regarded as a definitive case study in corporate management and product development, frequently cited by business schools and industry analysts for its candid look at the tension between traditional toy-making and the demands of a modern digital market.
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About Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Toy Industry
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