Cities of Wonders - Singapore: Kaya Toast

The Cities of Wonders series emerged as a niche collection celebrating the intersection of urban landscape and iconic local culinary staples. The Singapore: Kaya Toast set, identified as COWS-2, was produced to capture the cultural essence of Singaporean morning rituals, specifically the ubiquity of the traditional kopitiam breakfast. By focusing on a humble food item, the designers intended to highlight the everyday connections that ground a rapidly modernizing city-state in its heritage.

The design process for this piece prioritized a minimalist aesthetic, utilizing high-contrast colors to replicate the distinct aesthetic of toasted bread slathered with coconut jam and butter. The series was developed as a modest collectible for enthusiasts of travel memorabilia and food culture, finding its primary audience among those who value depictions of intangible cultural heritage. While not a mainstream commercial success, it remains a respected example of thematic design that bridges the gap between souvenir art and curated collectibles.