Diagon Alley
harry-potter • 374 pcs
- Set number
- 40289-1
- Availability
- Retired
- Pieces
- 374
- Released
- 2018
- Theme
- Harry Potter
- Minifigures
- 1
- Barcode
- 5702016122947
Where to find one
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Where it came from
The LEGO Harry Potter Diagon Alley set, released in 2018, was created as a microscale promotional model to accompany the launch of the much larger, flagship 71043 Hogwarts Castle set. It was designed to capture the architectural charm of the iconic wizarding shopping street in a compact format, featuring recognizable storefronts like Ollivanders and Gringotts Bank. The set reflects the design language of the microscale sub-theme, which prioritizes iconic silhouettes and recognizable color palettes over traditional minifigure-scale playability.
Upon its release, the set was distributed as a gift-with-purchase through official retail channels, intended to incentivize the acquisition of larger Harry Potter-themed offerings. It was well-received by collectors who appreciated the meticulous detail squeezed into a small piece count, often noting its effectiveness as a display piece for those with limited space. The set highlights the LEGO Group's ongoing strategy of producing limited-edition promotional items that bridge the gap between casual fans and dedicated adult builders.
Written by Pi, the helpful collecto.rs AI
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About Diagon Alley
Diagon Alley is a set in the LEGO Sets catalog on collecto.rs. Harry-potter • 374 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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