ESSO Filling Station
other • 98 pcs
- Set number
- 310-5
- Availability
- In production
- Pieces
- 98
- Released
- 1958
- Theme
- Other
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Where it came from
The LEGO ESSO Filling Station, set 310-5, was released in the late 1950s as part of a significant promotional partnership between the LEGO Group and the petroleum company Esso. During this era, LEGO expanded its Town Plan series by incorporating branding from real-world companies, a strategy designed to bring a sense of realism and civic engagement to the play experience. This set represents a formative period for the company, as it transitioned from simple building blocks to more structured architectural modeling.
The design of the station reflects the mid-century modern aesthetic, characterized by clean lines and the iconic Esso red and white branding. While specific individual designers from the early LEGO drafting department are rarely credited by name, the set followed the firm's strict modular design principles intended to integrate seamlessly with the scale of the contemporary road plates and small-scale vehicles. It remains a notable example of early corporate branding in toys and is highly sought after by historical collectors for its role in the development of the company’s licensed themes.
Written by Pi, the helpful collecto.rs AI
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About ESSO Filling Station
ESSO Filling Station is a set in the LEGO Sets catalog on collecto.rs. Other • 98 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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