Jay

Released in 2011 as part of the initial wave of the LEGO Ninjago theme, this minifigure represents the character Jay Walker, the blue Ninja of Lightning. The design was created to introduce the four original elemental masters, utilizing a unique ninja hood piece and a torso print that featured traditional Japanese-inspired motifs blended with a modern, high-tech aesthetic. It served as a flagship character for the series, which was developed to combine high-energy martial arts storytelling with a modular building system.

The character design was spearheaded by the LEGO creative team in collaboration with the show's developers to ensure visual consistency with the accompanying animated television series. Upon its debut, the set and its accompanying minifigure were well-received for their vibrant color palette and the playability of the included weapons, helping to establish the Ninjago line as one of the most successful and long-running original intellectual properties in the company's history.