The LEGO Movie Nintendo 3DS Video Game

The LEGO Movie Videogame, bundled with the promotional polybag 5004047-1, was released in 2014 to coincide with the theatrical debut of the film. This specific set was designed as a promotional incentive, pairing the handheld software with an exclusive minifigure of Emmet wearing his signature construction vest and headphones. The item served as a cross-promotional tool for Warner Bros. Interactive Entertainment and the LEGO Group to bridge the gap between their interactive digital experiences and their traditional building sets.

The character design for the included Emmet minifigure adheres to the standard aesthetic established for the film, emphasizing high-fidelity printing that mimics the textures of plastic and fabric. While the game itself was developed by TT Games and received generally favorable reviews for its faithful recreation of the movie's humor and visual style, the promotional polybag became a sought-after piece for completionist collectors. It represents a period when the synergy between cinematic releases and tie-in physical collectibles reached a peak in the toy and gaming markets.