The LEGO NINJAGO Movie (Blu-ray + DVD)

Released in 2017 to coincide with the theatrical debut of The LEGO Ninjago Movie, this set was produced as a promotional bundle that included the film on Blu-ray and DVD alongside an exclusive minifigure of Wu-Cru Lloyd. The item was designed to capitalize on the expansion of the long-running Ninjago franchise, which began in 2011 as a television series and evolved into a multi-platform media property. By packaging the movie with a physical collectible, the manufacturer aimed to bridge the gap between digital entertainment and the brick-building experience central to the brand.

The minifigure design featured in this set depicts Lloyd Garmadon in his training attire, reflecting the visual aesthetic established by the film's animation style, which utilized a vibrant, detailed look to differentiate the movie from the standard television show. Critical reception for the film was mixed, though the merchandising associated with the movie, including this specific set, was well-received by collectors who prioritized the inclusion of limited-edition character variations to complete their Ninjago displays.