It's Love

It's Love, written and illustrated by Baek Sang Eun, emerged within the South Korean manhwa landscape during a period where romance-focused webtoons were rapidly gaining international traction. The series was developed as a character-driven narrative centered on the emotional complexities and domestic nuances of developing relationships, reflecting the industry's shift toward accessible, episodic digital storytelling that emphasizes relatable character growth over high-concept drama.

Baek Sang Eun’s design approach for this collection prioritizes a soft, minimalist aesthetic that complements the gentle pacing of the narrative. The artwork is characterized by clean linework and a muted color palette, a stylistic choice intended to draw the reader's focus toward intimate dialogue and subtle expressions rather than action-heavy sequences. Upon release, the volume was received by readers as a comforting, low-stakes entry in the romance genre, noted for its grounded depiction of affection.