The Roots, Rituals, and Rhetorics of Change: North American Business Schools After the Second World War
Mie Augier
- Mangaka
- Mie Augier
- First published
- 2011
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Where it came from
Published in 2011, this scholarly work by Mie Augier and James G. March explores the intellectual and institutional evolution of North American business schools following the Second World War. The book examines the shift toward academic rigor and scientific methodology that transformed these institutions during the mid-twentieth century, tracing how the influx of diverse disciplines influenced the curriculum and culture of professional management education.
The research draws upon a deep historical analysis of the internal dynamics and external pressures that shaped modern business programs. Augier and March highlight the interplay between evolving institutional identities and the quest for academic legitimacy, offering a comprehensive look at the rituals and organizational rhetoric that define the field. The text is highly regarded within academic circles for its contribution to the history of management education and the sociology of business schools.
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