Tonikaku Kawaii

Tonikaku Kawaii, also known as Fly Me to the Moon, was launched by Kenjiro Hata in 2018 within the pages of Weekly Shonen Sunday. The series emerged following Hata’s success with Hayate the Combat Butler, shifting the focus from gag-heavy action toward a more grounded, albeit whimsical, exploration of domestic life. Conceived as a direct, earnest tribute to the concept of love at first sight, the narrative follows the sudden marriage of Nasa Yuzaki and the enigmatic Tsukasa Tsukuyomi, prioritizing the gentle, positive interactions of a young couple over traditional romantic conflict.

The aesthetic design reflects Hata's evolution as an artist, favoring clean character lines and a soft, inviting visual tone that complements the series' optimistic themes. The work was received with significant warmth by readers who appreciated its departure from the angst common in contemporary romance manga, leading to a successful anime adaptation. It is widely recognized as a signature work of Hata’s later career, intentionally designed to provide the audience with a sense of comfort and narrative stability.