Jaini Jogandi Sifat / Jaini Jogan Khuh Te

Released in 1975 under the Columbia label, this 78 RPM record features the collaborative efforts of Manzoor Ahmed and Mohammad Din. The recording originates from the post-partition landscape of Punjabi folk and devotional music, a period when regional record labels were instrumental in preserving traditional oral histories, mystical poetry, and folk narratives for a broader broadcast audience.

The design and production of the 7KCC series reflected the functional aesthetic of mid-century South Asian record manufacturing, where the focus remained on accessibility for listeners in rural and urban markets alike. While the specific intent of these recordings was to bridge traditional folk storytelling with contemporary acoustic instrumentation, the release was received as part of a vital effort to archive the regional cultural vernacular against the rapid encroachment of commercial pop music.